| Nov '11 | Oct '11 | |
| # of CUs | 7,404 | 7,404 |
| Members (millions) | 94.2 | 94.0 |
| Total Assets ($ billions) | 973.8 | 972.5 |
| Total Savings ($ billions) | 838.1 | 837.5 |
| Net Cap. /Assets | 10.3% | 10.3% |
| Loans to Savings | 68.7% | 68.8% |
| Loan Delinq. | 1.6% | 1.6% |
Competition Update: Banks Continue to Slash Costs
The long-term goal is revenue growth built on customer relationships
CUs Grapple with AML Compliance
Moving to automated systems helps combat multiple risks
Recruiters Adopt Social Media
HR and job seekers meet up at online sites
Three Internet Marketing Trends
Marketing becomes more about the consumer experience than the product
January 2012—This issue contains:
One challenge in strategic planning is keeping it fresh and relevant. Just checking off the boxes each year isn’t enough. Here’s a sampling of perspectives, offering everything from techniques to use at your next planning session to an exercise in imagining a distant—and desirable—credit union future.