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CUNA Research Reports

CU Snapshot

 Apr '17Mar '17
# of CUs 5,926 5,953
Members
(millions)
111.2110.7
Total Assets
($ billions)
$1,381.2$1,374.7
Total Savings
($ billions)
$1,161.4$1,163.6
Net Cap.
Assets
10.4%10.4%
Loans to Savings79.3%78.2%
Loan Delinq.0.8%0.7%

         Credit Union Indicators

Build Loyalty With Grassroots Advocacy

Members embrace serving as ambassadors for your CU and the movement.

Credit unions can protect and support their interests by involving members in advocacy efforts, according to speakers at the America's CU/World CU Conference.

Grassroots advocacy is essential to the credit union movement, speakers said. Policymakers and regulators at the state and federal levels have the ability to alter the regulatory landscape, often as a result of working with people at the grassroots level who are most in tune with the issue.

The first step in garnering members' advocacy support is knowing your base, said Richard Gose, CUNA's chief political officer (shown above). Twenty-three percent of members consider a credit union to be their primary financial institution, he said.

The more loyal members are, the more likely they are to advocate for their credit unions, according to Gose.

"When we ask members whether they feel like a member or a customer, those who considered themselves members were more ready and willing to help us," he said.

For information on how to participate in member-focused grassroots advocacy, visit the CUNA Member Activiation Program.

(Via news.cuna.org)