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CU Snapshot

 Apr '17Mar '17
# of CUs 5,926 5,953
Members
(millions)
111.2110.7
Total Assets
($ billions)
$1,381.2$1,374.7
Total Savings
($ billions)
$1,161.4$1,163.6
Net Cap.
Assets
10.4%10.4%
Loans to Savings79.3%78.2%
Loan Delinq.0.8%0.7%

         Credit Union Indicators

Nussle: Let's Build an Advocacy Army

It's vital for CUs to tell their story.

It's time for the movement to marshal a credit union "advocacy army," says Jim Nussle, CUNA's president/CEO.

Credit unions can maximize success in removing barriers at the federal and state levels if they bring every credit union voice to the table, including staff, board volunteers, and members.

"We need to create an advocacy army to change the game," says Nussle, who spoke at CUNA's Community Credit Union and Growth Conference, held jointly with the annual meeting of the National Federation of Community Development Credit Unions in late September.

CUNA's Member Activation Program (MAP) will play a pivotal role in amassing that advocacy army, Nussle indicates. MAP allows credit unions to easily engage their members about issues facing the credit union industry through mailers and other forms of communication.

"The national organizations that are most effective have figured out that [success requires] not a once-a-year Hike the Hill, but activating their memberships," Nussle says.

It's vital for credit unions to tell the credit union story, Nussle adds.

Credit union leaders typically walk into legislators' offices with well-rehearsed talking points about issues of interest to the industry. But according to Nussle, a former eight-term Congressman from Iowa, the discussions won't lead to positive results unless those credit union leaders can answer the most critical question a representative or senator might have: "Why is this important?"

(Via news.cuna.org)