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CUNA Research Reports

CU Snapshot

 Apr '17Mar '17
# of CUs 5,926 5,953
Members
(millions)
111.2110.7
Total Assets
($ billions)
$1,381.2$1,374.7
Total Savings
($ billions)
$1,161.4$1,163.6
Net Cap.
Assets
10.4%10.4%
Loans to Savings79.3%78.2%
Loan Delinq.0.8%0.7%

         Credit Union Indicators

Is Your CU Ready for Generational Change?

Millennials will have a profound impact on the future of financial services.

Appealing to the younger generation of members and employees is critically important, says Mark Sievewright, president, credit union solutions at Fiserv.

The millennial demographic is larger than the baby boomers and will drive market changes in the coming years, Sievewright says in a recent CUNA webinar discussing the future of financial services.

"Demographic shifts will have a profound impact, not only on who we serve, but how we serve them," he says. "We must understand the differences of the millennial generation from the generations that have gone before."

Credit unions can achieve success with millennials, Sievewright says, by:

That last point about shared values, Sievewright says, makes him very hopeful about the future of the movement.