December 10, 2017 About | Contact | CUNA News [ Log in ]

Article Tools

CUNA Research Reports

CU Snapshot

 Oct '17Sep '17
# of CUs5,8155,849
Total Assets
($ billions)
Total Savings
($ billions)
Net Cap.
Loans to Savings83.1%82.1%
Loan Delinq.0.8%0.8%

         Credit Union Indicators

Mobile Sales Growth Accelerates

But turning clicks to sales remains a challenge for most merchants.

Expect mobile commerce transactions to reach $142 billion in 2016, eclipsing the $115 billion projected for this year, according to a Forrester Research report.

The report, "U.S. Mobile Phone and Tablet Commerce Forecast, 2015 to 2020," outlines the ongoing challenge of converting "clicks to sales."

Nearly one-third of retailers' Web traffic comes from mobile phones, but those interactions result in only 11% of overall sales.

A few major merchants lead the way in mobile commerce. Amazon and eBay capture roughly one-third of all mobile shopping in the U.S., according to Forrester estimates.

Mobile commerce currently accounts for 35% of overall e-commerce and will increase to 49% of sales—a $252 billion share—by 2020, says Forrester.

Mobile device adoption continues to accelerate. Forrester projects a 17% compound annual growth rate across smartphones and tablets in the next five years.