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CU Snapshot
| Feb '18 | Jan '18 | |
| # of CUs | 5,757 | 5,758 |
| Members (millions) | 114.4 | 114.4 |
| Total Assets ($ billions) | $1,428.7 | $1,401.1 |
| Total Savings ($ billions) | $1,199.3 | $1,175.7 |
| Net Cap. Assets | 10.5% | 10.7% |
| Loans to Savings | 82.6% | 84.1% |
| Loan Delinq. | 0.8% | 0.9% |
Mobile Sales Growth Accelerates
But turning clicks to sales remains a challenge for most merchants.
Expect mobile commerce transactions to reach $142 billion in 2016, eclipsing the $115 billion projected for this year, according to a Forrester Research report.
The report, "U.S. Mobile Phone and Tablet Commerce Forecast, 2015 to 2020," outlines the ongoing challenge of converting "clicks to sales."
Nearly one-third of retailers' Web traffic comes from mobile phones, but those interactions result in only 11% of overall sales.
A few major merchants lead the way in mobile commerce. Amazon and eBay capture roughly one-third of all mobile shopping in the U.S., according to Forrester estimates.
Mobile commerce currently accounts for 35% of overall e-commerce and will increase to 49% of sales—a $252 billion share—by 2020, says Forrester.
Mobile device adoption continues to accelerate. Forrester projects a 17% compound annual growth rate across smartphones and tablets in the next five years.
(Via news.cuna.org)
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