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CU Snapshot
| Jun '17 | May '17 | |
| # of CUs | 5,911 | 5,922 |
| Members (millions) | 111.7 | 111.2 |
| Total Assets ($ billions) | $1,378.8 | $1,369.6 |
| Total Savings ($ billions) | $1,172.6 | $1,156.8 |
| Net Cap. Assets | 10.6% | 10.6% |
| Loans to Savings | 79.6% | 79.9% |
| Loan Delinq. | 0.7% | 0.7% |
Mobile Sales Growth Accelerates
But turning clicks to sales remains a challenge for most merchants.
Expect mobile commerce transactions to reach $142 billion in 2016, eclipsing the $115 billion projected for this year, according to a Forrester Research report.
The report, "U.S. Mobile Phone and Tablet Commerce Forecast, 2015 to 2020," outlines the ongoing challenge of converting "clicks to sales."
Nearly one-third of retailers' Web traffic comes from mobile phones, but those interactions result in only 11% of overall sales.
A few major merchants lead the way in mobile commerce. Amazon and eBay capture roughly one-third of all mobile shopping in the U.S., according to Forrester estimates.
Mobile commerce currently accounts for 35% of overall e-commerce and will increase to 49% of sales—a $252 billion share—by 2020, says Forrester.
Mobile device adoption continues to accelerate. Forrester projects a 17% compound annual growth rate across smartphones and tablets in the next five years.
(Via news.cuna.org)
