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CU Snapshot

 Apr '18Mar '18
# of CUs5,7245,727
Total Assets
($ billions)
Total Savings
($ billions)
Net Cap.
Loans to Savings82.9%81.5%
Loan Delinq.0.8%0.8%

         Credit Union Indicators

Boost Your Onboarding Program

Marketing should take the lead role in onboarding new members.

Credit unions have done an "average-at-best" job of getting—and keeping—new members, according to a CUNA Marketing and Business Development Council white paper.

Onboarding is more important now than ever, and marketing should be the lead player in the onboarding process, the white paper says.

Successful onboarding programs, according to the CUNA Marketing and Business Development Council, also:

"If member onboarding is a treasure chest, encouraging members to develop deeper relationships with their credit union is the crown jewel," the paper says.

"The Role of Marketing in New Member Onboarding" is a companion piece to "Sink or Swim: The Rising Tide of Member Onboarding and Engagement Strategies," a white paper published in 2014 by the CUNA Operations Sales and Service Council.

CUNA Council members are eligible to receive complimentary copies of this white paper as well as 300 other papers.

(Via news.cuna.org)