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 Apr '18Mar '18
# of CUs5,7245,727
Total Assets
($ billions)
Total Savings
($ billions)
Net Cap.
Loans to Savings82.9%81.5%
Loan Delinq.0.8%0.8%

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Nussle: Take a Stake in Improving the Movement

‘This is your industry. You're going to make a difference.'

CUNA's No. 1 job continues to be advocating for credit unions, but those advocacy efforts can be even stronger with the assistance of credit union leaders.

"This is your industry. You're going to make a difference," CUNA President/CEO Jim Nussle told attendees at the CUNA Lending Council Conference in Fort Lauderdale, Fla.

Three steps credit unions can take to become a game changer in advocacy include:

1. Engage. Invite representatives to your credit union. Chances are they'll be willing to come and learn about the credit union movement, issues that impact credit unions, and the good work you're doing in your communities, Nussle said.

2. Contribute. Credit unions need to get involved in politics. Credit unions already participate in Hike the Hill and CUNA's Governmental Affairs Conference in large numbers and contribute to the credit union's political action committee, but Nussle said more can be done at home on the state level.

3. Tell your story. Legislators don't want to hear from the lobbyists. Hearing directly from you is more impactful. "What you do in your communities and how we give back, those are powerful stories that legislators need to know about," Nussle said.

(Via news.cuna.org)