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# of CUs5,7245,727
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Try ‘Upserving' Instead of ‘Upselling'

Do more for people than they expect.

One of the most detestable words in the sales lexicon, author Daniel Pink says, is "upselling."

That's because it typically involves pressuring people to buy what they don't need, Pink writes in "To Sell is Human: The Surprising Truth About Moving Others."

A friendlier, more effective approach, he says, is "upserving," doing more for people than they expected or than you initially intended.

"Anytime you're tempted to upsell someone else, stop what you're doing and upserve instead," Pink writes. "Don't try to increase what they can do for you. Elevate what you can do for them."

Not only is this the right thing to do, he says, "it also carries the hidden advantage of being extraordinarily effective."

Pink suggests asking and answering two questions at every sales opportunity, whether you're selling a product or service or "persuading your daughter to do her homework."

They are:

1. If the person you're selling to agrees to buy, will his or her life improve?

2. When your interaction is over, will the world be a better place than when you began?

"If the answer to either of these questions is ‘no,'" he writes, "you're doing something wrong."

Pink will address the 2016 CUNA Governmental Affairs Conference in Washington, D.C., on Feb. 21 during the ED (Filene) Talk, sponsored by the CUNA Councils.

For more from Pink, read Credit Union Magazine's exclusive interview.