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CU Snapshot

 August '18July '18
# of CUs5,6865,697
Total Assets
($ billions)
Total Savings
($ billions)
Net Cap.
Loans to Savings84.5%85.1%
Loan Delinq.0.7%0.6%

         Credit Union Indicators

‘DREAM' to Meet Members' Digital Expectations

CUs are stuck in service-first model, says Kirk Drake, CEO of Ongoing Operations.

Credit unions provide outstanding service, earn members' trust, and offer better rates than other financial institutions.

But they might struggle to meet members' digital expectations, which nonfinancial organizations such as Uber and Netflix often form.

"The industry is under a constant threat," says Kirk Drake, CEO of Ongoing Operations, who spoke at Disruption 17 by CU Water Cooler. "And we're stuck in this service-first model."

Drake says credit unions should "DREAM" when crafting a plan to meet members' digital expectations.

In other words:

(Via news.cuna.org)