May 21, 2019 About | Contact | CUNA News [ Log in ]

Article Tools

CUNA Research Reports

CU Snapshot

 October '18September '18
# of CUs5,6475,653
Total Assets
($ billions)
Total Savings
($ billions)
Net Cap.
Loans to Savings85.8%85.5%
Loan Delinq.0.6%0.7%

         Credit Union Indicators

‘DREAM' to Meet Members' Digital Expectations

CUs are stuck in service-first model, says Kirk Drake, CEO of Ongoing Operations.

Credit unions provide outstanding service, earn members' trust, and offer better rates than other financial institutions.

But they might struggle to meet members' digital expectations, which nonfinancial organizations such as Uber and Netflix often form.

"The industry is under a constant threat," says Kirk Drake, CEO of Ongoing Operations, who spoke at Disruption 17 by CU Water Cooler. "And we're stuck in this service-first model."

Drake says credit unions should "DREAM" when crafting a plan to meet members' digital expectations.

In other words: