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CU Snapshot

 October '18September '18
# of CUs5,6475,653
Total Assets
($ billions)
Total Savings
($ billions)
Net Cap.
Loans to Savings85.8%85.5%
Loan Delinq.0.6%0.7%

         Credit Union Indicators

Strategies for mortgage success

Overcome stifling regulations, says mortgage consultant Tracy Ashfield.

Regulations have really impeded creativity and innovation in the mortgage business, says Tracy Ashfield, president of Ashfield & Associates, a mortgage consulting firm.

"They've taken some of the brightest minds in credit unions—innovators and strategic thinkers—and have them reading 10,000 pages of regulations to stay in compliance," she says.

Ashfield addressed the CUNA Economics & Investments Conference in Las Vegas.

Still, mortgages are an important and potentially lucrative line of business for credit unions that have the stomach for it. For those that do, Ashfield offers several strategies for success:

"Mortgage lending has been slow to change," Ashfield adds, "but it's a new game now."