CUNA Research Reports
Industry Research
- From Cashing Checks to Building Assets: A Case Study of the Check Cashing/Credit Union Hybrid Service Model
January 2013 - Pathways to the Middle Class: Balancing Personal and Public Responsibilities
September 2012 - Insights from the Boardroom 2012
September 2012 - The Lost Decade of the Middle Class: Fewer, Poorer, Gloomier
August 2012 - Private Student Loans
July 2012 - Making executive pay work: The psychology of incentives
July 2012 - Nightmare on Main Street: Older Americans and the Mortgage Market Crisis
July 2012 - Best Practices for Engaging Messaging: Six Surefire Strategies to Keep Your Facebook Fans Coming Back for More
July 2012 - more...
CU Snapshot
| Mar '13 | Feb '13 | |
| # of CUs | 7,009 | 7,048 |
| Members (millions) | 96.7 | 96.4 |
| Total Assets ($ billions) | 1,080.4 | 1,062.5 |
| Total Savings ($ billions) | 931.1 | 914.6 |
| Net Cap. /Assets | 10.2% | 10.4% |
| Loans to Savings | 66.3% | 67.3% |
| Loan Delinq. | 1.0% | 1.1% |
Pointrac
Evaluate new sites for credit union branches and ATMs with Pointrac
Expanded and Complete subscribers:
Log in to Pointrac
Are you searching for a new location for a credit union branch or ATM? Just type in a street address, and Pointrac responds with market characteristics for that site and the surrounding area. With Pointrac, you’ll prioritize locations before you spend valuable time driving around to potential sites. This online decision- support tool saves you time and money by zeroing in on locations with the best potential for success.
Pointrac helps you answer these important site-planning questions:
- Which location has consumer segments that best fit your expansion strategy?
- How do the market characteristics of your existing locations compare to the potential sites?
- What are the key market demographics for successful branches?
- Where are the top five sites for a new branch in your community?
- What’s the potential trade area for a particular location?
- Are there retail destination points nearby that may improve performance for your branch or ATM?
- Where can competitive intensity be minimized, and growth and potential be maximized?
- How quickly will the new branch or ATM pay back your investment?
Pointrac is right for financial institutions who:
- Are looking to expand branches or ATM locations
- May not have the time resident on-staff to devote to a rigorous review of the market
- Have yet to establish a process for expansion and site location work
- Are being pressured to consider a specific piece of property
Available as part of a E-Scan subscription package. Click here for more information.
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