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CUNA Research Reports

CU Snapshot

 Feb '18Jan '18
# of CUs5,7575,758
Members
(millions)
114.4114.4
Total Assets
($ billions)
$1,428.7$1,401.1
Total Savings
($ billions)
$1,199.3$1,175.7
Net Cap.
Assets
10.5%10.7%
Loans to Savings82.6%84.1%
Loan Delinq.0.8%0.9%

         Credit Union Indicators

Articles

Demise of cash greatly exaggerated

April 4, 2018

There’s little evidence to suggest cash is on the verge of extinction.

Foster a winning team

April 4, 2018

Employers need to be vigilant and creative in how they invest in new talent, but also how they retain the employees they currently have.

How to foster a winning workplace culture

April 4, 2018

Create an environment where employees want to come to work.

Video banking

April 4, 2018

CUs build relationships in the digital era.

Why Steve Langley always asks, 'Why?'

April 4, 2018

Having an inquisitive nature has benefited the CUNA Operations & Member Experience Council's Professional of the Year.

Community outreach is part of your DNA

October 26, 2017

Financial inclusion is a differentiator, says Scott Butterfield, principal at Your Credit Union Partner.

Family-first leadership

October 26, 2017

Flexibility and dedication go hand-in-hand at ANECA FCU, says president/CEO Stephanie Sievers.

How to win awards in compliance

October 26, 2017

Explain the ‘why’ behind compliance to gain staff buy-in, says Harborstone CU’s Don Montague.

Rising rates new to many CFOs

September 26, 2017

Four fundamental factors to consider in this new environment.

Respond in a crisis situation

September 18, 2017

Start with decisions, says disaster management expert Donna Tona.

Sync your strategy, vision, budget, and goals

September 18, 2017

Alignment is key, says Financial Partners CU President/CEO Nader Moghaddam.

What determines how your members feel about you?

September 18, 2017

The three distinct elements of the member experience.

Who defines your corporate culture?

September 18, 2017

Many employees don’t know who’s responsible for determining the culture at their organization.

Cybersecurity 101

September 17, 2017

Uneducated employees pose the biggest security risk to credit unions, says cybersecurity expert Jim Stickley.

Generational differences in the workplace

September 6, 2017

Active conversations can create a stronger workforce, says generational expert Sarah Gibson.

Stop robbery attempts before they start

September 6, 2017

Show signs of being prepared during opening and closing procedures.

The connection between culture and loyalty

September 6, 2017

Actions that will engage members and maintain their loyalty.

A CEO with a tech background

August 29, 2017

Q&A with Genisys CU’s Jackie Buchanan.

Four disciplines of execution

August 29, 2017

How to accomplish your most important goals, according to FranklinCovey’s Jeff Downs.

Tips for board participation

August 29, 2017

Foster a culture of collaboration.

Cybersecurity threats aren’t going away

August 22, 2017

The biggest risk comes from staff mistakes, says security expert Jim Stickley.

SNAPSHOT: Artificial intelligence

August 22, 2017

What do executives think?

Strategies for mortgage success

August 22, 2017

Overcome stifling regulations, says mortgage consultant Tracy Ashfield.

Top-notch investment portfolio management tips

August 22, 2017

Manage liquidity and interest rate risk and improve earnings, says The Baker Group’s Ryan Hayhurst.

Economic recovery rolls forward

August 16, 2017

‘We’re good for the next couple of years,’ says CUNA’s Bill Hampel.

Innovative ideas

August 16, 2017

Cultures that embrace and grow from failure are more innovative, says Filene’s Andrew Downin.

Top trends for boards

August 16, 2017

Strategic planning expert Jeff Rendel explains what will shape CUs’ future.

Learn, Align, Perform, Review, Repeat

August 7, 2017

GRC—governance, risk management, and compliance—is a constant assessment process.

What drives a successful data strategy?

August 7, 2017

Identify the data that improves business decisions, says Credit Union of America CFO Paul Meissner.

‘DREAM’ to Meet Members’ Digital Expectations

August 7, 2017

CUs are stuck in service-first model, says Kirk Drake, CEO of Ongoing Operations.

‘Step Up’ and Make Your Voice Heard

August 7, 2017

Lois Kitsch’s advice for young CU leaders.

Happiness habits

July 3, 2017

Improve creativity, productivity, and promotability among employees, says Neil Pasricha.

Maximize impact

July 3, 2017

Invite others on a mission to do something good, says filmmaker Brett Culp.

Mel Robbins’ 5-second rule

July 3, 2017

Make intentional decisions.

The art of enchantment

July 3, 2017

Connect with consumers in a way that builds loyalty and engagement, says marketing innovator Guy Kawasaki.

Ready your CU for voice technology

June 16, 2017

'Voice technology is about to run you over like a freight train.'

The new normal in consumer expectations

June 16, 2017

Technology drives key trends in relationship banking.

Work together to thrive

June 16, 2017

Collaboration is key strategy for CUs, says Filene's Andrew Downin.

7 innovation tips from an NFL executive

May 23, 2017

How the NFL embraces evolution while respecting tradition.

The internet of things and credit unions

May 23, 2017

‘Every single industry is being impacted in some way,’ says CSCU’s Tom Davis.

What it takes to be a strategic CFO

May 23, 2017

7 key competencies for chief financial officers.

Cloud on the rise

April 17, 2017

People are starting to race to the cloud, says Google’s cloud architect.

From Jamaican bobsledding to business success

April 17, 2017

'Cool Runnings' author inspires CU leaders.

HR trends

April 17, 2017

Baxter CU's Lisa Baron discusses alternative work arrangements, culture-building, and engagement strategies.

Women are closing the financial gap with men

April 17, 2017

Women have progressed in their financial endeavors in recent years.

New Variables in Auto Lending

March 20, 2017

Influential key points for buyers and lenders in 2017.

QUICK TAKE: CUs and Disability Insurance

March 20, 2017

CUs are strong proponents of providing the benefit to staff.

Ready to Partner With Fintech?

March 20, 2017

CUs might be rethinking their approach.

Career courage

February 1, 2017

Rich Jones wishes he could give his 25-year-old self some advice.

Housing happenings for 2017

February 1, 2017

How will your CU and members respond to market trends?

QUICK TAKE: Self-funded health care

February 1, 2017

One way CUs save money on benefits.

Marketing trends 2017

January 9, 2017

Know what works for you.

Critical vendor relationship questions

December 15, 2016

Reviewing vendor contracts is a top priority for supervisory committees.

Lessons in leadership

December 15, 2016

Two leadership ideas The Federation’s Cathie Mahon learned from Michael Bloomberg.

What are the traits of top-notch CEOs?

December 15, 2016

Practice 'practical paranoia,' says Royal CU’s Rudy Pereira.

Be authentic

December 6, 2016

Qualities of leaders who embrace who they are.

QUICK TAKE: Health care costs

December 6, 2016

Rising costs lead CUs to change health care plans.

VIDEO: What's the impact of higher 10-Year Treasury yields?

December 6, 2016

CUNA Senior Economist Perc Pineda explains.

What are the traits of top-notch CEOs?

December 6, 2016

Be a critical thinker, says Patelco CU’s Erin Mendez.

Don’t abandon your CU roots

November 30, 2016

Americans need you to bring communities together, says William J. Bynum.

Lessons from a brush with death

November 30, 2016

What former CU CEO John Tippets learned about leadership from his father’s survival story.

QUICK TAKE: Retirement expenses

November 30, 2016

Compare your CU's 401(k) contributions with those of peers.

What behavioral science can do for your members

November 30, 2016

Use psychology to improve financial well-being, says behavioral researcher Mariel Beasley.

3 Technology Trends to Watch

November 17, 2016

The payments world presses authentication strategies, mobile wallets.

Navigate the 5 paradoxes of leadership

November 17, 2016

Being a great boss means encouraging others to lead.

Overcome mobile banking adoption obstacles

November 17, 2016

Encourage reluctant members to use your app.

QUICK TAKE: HR staffing

November 17, 2016

How does your CU compare to peers?

Expert tips on maximizing auto lending

November 10, 2016

Success stories other CUs can replicate.

Mitigate MBL risk with policies, procedures

November 10, 2016

NCUA’s final member business lending rule goes into effect Jan. 1.

QUICK TAKE: Turnover rates

November 10, 2016

Where does your CU stand with respect to this important benchmark?

Royal lessons in leadership

November 10, 2016

Qualities and traits every successful leader should possess.

Leadership and emotion

November 1, 2016

Strong leaders clearly demonstrate the ability to inspire.

Putting staff in position to succeed

November 1, 2016

Proper training and tools fuel growth, says FORUM CU’s Andrew Spirrison.

What are the traits of top-notch CEOs?

November 1, 2016

Cast a compelling vision, says Mazuma CU’s Brandon Michaels.

Develop a data strategy

October 21, 2016

Drive better member experiences with data analytics.

Leadership and communication

October 21, 2016

5 common communication failures.

What are the traits of top-notch CEOs?

October 21, 2016

Leaders need follow-through from strategy to execution, says Mercer County Community FCU’s Sandi Carangi.

CU Ledger aims to solve digital identity problem

October 17, 2016

New technology offers CUs an opportunity to be disrupters, CUNA's Rich Meade says.

CU leader reflects on industry change

October 14, 2016

Q&A with Bonnette Dawson, Old Hickory CU’s president/CEO.

VIDEO: Cybersecurity and reputation management

October 13, 2016

1st MidAmerica CU’s Amber Scott discusses the ongoing battle to protect CUs from security threats.

Passwords are an ineffective security measure

October 10, 2016

Biometrics offers a much more secure alternative, says Chris Doner.

QUICK TAKE: Executive pay

October 10, 2016

How does your executive compensation strategy compare with similar CUs?

Three steps for improving contact center culture

October 10, 2016

Culture determines long-term success, says STCU’s Robyn Galtieri.

VIDEO: What's the outlook for U.S. GDP growth?

October 10, 2016

CUNA Senior Economist Perc Pineda discusses CUNA's latest economic forecast.

4 steps for a more dynamic workplace

October 4, 2016

Futurist Mike Walsh forecasts changes to the way people work.

Planning for the tech future

October 4, 2016

Jack Henry’s Lee Wetherington offers tips for succeeding in a rapidly changing industry.

QUICK TAKE: Executive variable pay

October 4, 2016

How CUs compensate their senior teams with bonuses and incentives.

‘Fast and easy equals growth’

October 4, 2016

Adapt to changing consumer demands, says operations expert Adam Johnson.

September 29, 2016

6 steps to earning millennials’ trust

September 28, 2016

Meet young consumers’ evolving financial needs.

Find the right mix of technology, people, and service

September 28, 2016

CUNA Technology Council chair addresses today’s hot-button issues.

QUICK TAKE: Half of members rely primarily on their CU

September 28, 2016

PFI figures, a sign of member loyalty, are higher at larger CUs.

Recruit and develop the best and brightest

September 28, 2016

Think strategically when assembling your workforce.

Common traits of highly effective CEOs

September 21, 2016

Personal characteristics separate superb CEOs from the rest of the pack.

Create more leaders

September 21, 2016

Your CU’s future depends on developing your talent.

Culture drives results

September 21, 2016

‘Live, breathe, and eat your purpose and values,’ says Royal CU’s Rudy Pereira.

QUICK TAKE: Word of mouth

September 21, 2016

Would your members recommend you?

CEO compensation packages grow

September 12, 2016

The median offering for CUs’ top leaders increased 7.6%.

INFOGRAPHIC: The CEO compensation picture

September 12, 2016

How CUs reward and retain leaders.

VIDEO: When will interest rates rise?

September 7, 2016

CUNA Senior Economist Perc Pineda weighs the odds of a Fed rate hike in the near future.

4 ways to find the perfect job candidate

September 6, 2016

Try making your traditional hiring process more innovative.

QUICK TAKE: CEO compensation strategies

September 6, 2016

How CUs are using variable pay to reward their top executive.

Show staff the big picture

September 6, 2016

Do each of your employees know how they affect the bottom line?

Keys to CFO success

August 31, 2016

Patelco CU CFO Susan Gruber shares the best advice she ever received.

Managing your most creative employees

August 31, 2016

How do you keep them engaged?

QUICK TAKE: CEO Salaries

August 31, 2016

How does your CU’s executive compensation compare with peers'?

VIDEO: Creating a brand experience

August 31, 2016

Branding is no longer just a logo, says Louisiana FCU’s Mia Perez.

3 big cultural shifts

August 22, 2016

Your membership is changing.

Measure your compensation philosophy

August 22, 2016

14 questions your CU should answer about compensation.

QUICK TAKE: Credit unions beat banks on NSF fees

August 22, 2016

How does your CU compare to competitors?

The future of the auto market

August 22, 2016

Auto loans are one of the fastest-growing CU loan segments.

Minimize luck, maximize skill

August 16, 2016

How to ‘Moneyball’ financial services.

QUICK TAKE: CU staffing

August 16, 2016

Hiring increases were steady during the past five years.

The hidden reasons behind consumer choices

August 16, 2016

Study behavioral economics concepts, says innovation expert Pete Foley.

Where’s the wage growth?

August 16, 2016

Economic expert James Hotchkiss examines a weak spot in the U.S. economy.

CU salaries and wages increase

August 11, 2016

The vast majority of CUs plan to pay employees more.

INFOGRAPHIC: CU compensation and hiring plans

August 11, 2016

Upward momentum on pay and hiring continues.

QUICK TAKE: CU salaries and benefits

August 3, 2016

Salaries are increasing at most CUs.

What's the status of the U.S. economic recovery?

August 3, 2016

CUNA Senior Economist Perc Pineda addresses slowdown in growth.

Outsider CEOs on the rise

August 2, 2016

Large public companies increasingly seek leaders from outside the business.

Leadership and automation

August 1, 2016

How technology might affect decision making in the C-suite.

Find value in online training

July 25, 2016

7 ways your CU benefits from virtual training.

QUICK TAKE: Staffing Levels

July 25, 2016

A wide majority of CUs are hiring.

Strategies to serve the underserved

July 25, 2016

Connect with a market that needs your CU’s help, says Scott Butterfield.

5 ways to create a positive and lasting legacy

July 20, 2016

Leave behind a footprint, says Procter & Gamble executive Scott Mautz.

QUICK TAKE: Employee pay trend

July 20, 2016

CUs plan to scale up employee salary ranges.

Ready for biometrics?

July 20, 2016

Usage of new authentication technologies rises.

Wearables to watch

July 20, 2016

3 products to track as you seek the next frontier of e-commerce.

QUICK TAKE: Compensation trend

July 12, 2016

More CUs are using salary ranges to set employee pay.

5 innovation skills to practice

July 11, 2016

Anyone can learn to be innovative, says entrepreneur Josh Linkner.

VIDEO: Changing consumer behavior

July 11, 2016

Beware of the buyer, says Tropical Financial CU’s Amy McGraw.

You can’t spend too much time with members

July 11, 2016

Former Apple retail executive George Blankenship offers tips on service.

VIDEO: CUNA economist Perc Pineda discusses 'Brexit'

July 7, 2016

Will U.K. vote affect the U.S. economy?

Believe in what you do

July 6, 2016

And use digital tools to amplify your passion, says author Charlene Li.

Live with a purpose

July 6, 2016

Boost your life and business with accountability, says ACUC keynoter Alex Sheen.

QUICK TAKE: Plan your response to breaches

July 6, 2016

Cybersecurity remains a top trend for CU leaders.

6 tips to make your CU welcoming to the LGBT community

June 29, 2016

An inclusive environment can increase appeal to employees and members.

QUICK TAKE: Save your data

June 29, 2016

Data will be used in surprising ways in the future.

Transform your staff to transform your CU

June 29, 2016

‘If you take care of staff, staff will take care of members.’

Will ‘Brexit’ affect CUs’ financial outlook?

June 29, 2016

CUNA economists weighs in on the U.K.’s vote to leave the European Union.

4 career tips from an HR pro

June 20, 2016

Mountain America CU’s Suzanne Oliver shares her approach to talent development.

QUICK TAKE: The high cost of regulation

June 20, 2016

Tell legislators about this burden on your operations.

VIDEO: The outlook for membership growth

June 20, 2016

‘Healthy rates’ expected, says CUNA’s Mike Schenk.

You’ve decided to hire an executive coach

June 20, 2016

Tips to find the right person.

QUICK TAKE: Labor market improves

June 16, 2016

Expect the unemployment rate to continue to decline.

Social media can be a leadership tool

June 16, 2016

Digital technologies now are at the foundation of how people communicate, says ACUC speaker Charlene Li.

5 key consumer insights

June 15, 2016

These trends can drive your strategic decision making.

Education as a differentiator

June 15, 2016

Can your lenders do a better job of meeting members’ financial needs?

Effective board strategies

June 7, 2016

CUNA white paper explores volunteer leadership.

QUICK TAKE: The philosophy effect

June 7, 2016

Young people want to be part of socially responsible businesses.

The power of accountability

June 7, 2016

ACUC speaker Alex Sheen emphasizes making and keeping promises.

VIDEO: June Economic Update

June 7, 2016

Perc Pineda, CUNA's senior economist, discusses housing, instability in South America and Puerto Rico, and regulatory burden.

INFOGRAPHIC: Stay ahead of the curve

May 31, 2016

Top trends for CU strategic planning.

Platform for revolution

May 31, 2016

An introduction to the 2016-2017 CUNA Enviromental Scan Report from CUNA's vice president of market research.

INFOGRAPHIC: Millennials are a powerful member segment

May 25, 2016

And they have very diverse needs.

Millennials want financial guidance

May 25, 2016

The prominent generation, however, lacks awareness of CUs.

QUICK TAKE: IT department staffing

May 25, 2016

How does your CU compare with your peers?

VIDEO: The human side of change

May 25, 2016

Angela Prestil, CUNA’s business development director, offers change management tips.

Five maverick tips to boost your CU

May 19, 2016

Insurgents create more value, says Fast Company’s Polly LaBarre.

Leverage the power of storytelling

May 19, 2016

Bring your message to life, says IDEO’s Tom Kelley.

Tough love for credit unions

May 19, 2016

‘I’m sorry the world is moving fast. Tough luck,’ says serial entrepreneur Gary Vaynerchuk.

What does 'people helping people' mean today?

May 19, 2016

Bake social good into your mission, says CO-OP's Samantha Paxson.

Hire innovatively

May 9, 2016

Make outside-the-box staffing decisions, says innovation expert Josh Linkner.

QUICK TAKE: Marketing staff levels

May 9, 2016

How does your marketing department compare with that of peers?

Should CUs partner with fintech?

May 9, 2016

Both sides have strengths to offer each other in a collaborative relationship, says CSCU's Tom Davis.

VIDEO: How’s the housing market doing?

May 9, 2016

CUNA Senior Economist Perc Pineda provides CUs an update on the economy.

Leadership tips from NASA’s Scott Kelly

May 2, 2016

Teamwork makes the dream work.

QUICK TAKE: Grow millennial members

May 2, 2016

What would inspire young adults to join a CU?

Try ‘job crafting’

May 2, 2016

Allow employees to redesign their jobs.

Win millennials' trust

May 2, 2016

Five tips for connecting with your young members and employees.

How to generate innovative ideas

April 26, 2016

Five tips for developing new approaches.

INFOGRAPHIC: Health costs checkup

April 26, 2016

CUs seek savings in face of health-care challenges.

Keep valued staff

April 26, 2016

Conduct 'stay interviews' instead of exit interviews.

QUICK TAKE: CEO succession planning

April 26, 2016

Prioritize the development of a transition plan.